Berkeley Innovation is a student-run human centered design consultancy at UC Berkeley that prioritizes empathy, feasibility, and the users in their design process. 

The goal of this FALL21 Marketing Campaign, aimed at generating interest in the club and attracting potential applicants, was to generate a bold, fun, urban, and approachable branding for the club utilizing photo elements such as the sky background, textures and grains, as well as vector elements such as the iconic fruit stickers and bold text choices.